While there is an unlimited number of variables that contribute to a successful landing page, we’ve selected a few easy to implement features that will help you increase your conversion rate.
1. Determine your LP objective
The first thing you need to determine is what your objective is. Are you running a promotion? Asking people to connect? Getting people to sign up? Always keep your main objective in mind and create a clear hierarchy that supports it.
2. Create a clear and prominent CTA
The CTA button should be the focus of the page in terms of size, shape, color, and copy. Place it above the fold and be sure it’s accessible at any time. This can be done using a sticky CTA on desktop or a mobile easy click.
3. Write a headline that motivates, clarifies, and entices
Your headline and subhead should be short, informative and include: who you are and why the consumer should buy your product. Edit out any unnecessary words as this is the first thing potential customers will read.
4. Pick and place a compelling header image
Select a header image that reflects your main message. An aspirational or compelling image attracts the eye and reinforces your LP objective. Image placement is also crucial: images should be placed on the right of the page and headline on the left or center/left.
5. Don’t hide promotions and trust badges
Consumers tend to read the first few things they see, then gloss over the rest. Don’t hide these elements: place promotions, moneyback guarantees, or trust badges above the fold. Badges help reinforce trust and offering promotions are more likely to lead to conversions.
6. Set expectations for customers
Your LP should present a story that’s easy as 1-2-3. A three-step journey approach shows the user that it’s simple to get from LP to product. When users understand how little is required of them, they are more likely to convert.
7. Convey what’s important and edit out the rest
Every piece of text on the LP should reflect the value you are offering the consumer and focus only on content that is crucial for the Lead / Sale. Remember that the users from BestMoney.com charts are high intent and likely to be 'sold on' the product, so there’s no need to overwhelm them with lengthy content and links.
8. Include user reviews and testimonials
The addition of personal recommendations and testimonials creates a sense of trust in your product. Don’t be shy about adding a few towards the bottom of your LP.
9. Make sure load time doesn’t take time
User experience matters. Faster load times lead to higher conversion rates as well as a higher Google speed score. So be sure to optimize pages for the best possible experience.
10. Implement, test, optimize, repeat
Have you implemented everything we’ve recommended? Great, now it’s time to test. Even if you think you’ve written the greatest headline in the world, you should still test it. Everything from images to CTA buttons should be tested for the best possible outcomes.