Do’s and Don’ts For a Successful Landing Page

How to create a landing page that converts

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Do’s and Don’ts For a Successful Landing Page
BestMoney Staff
Bestmoney Staff
Feb. 19, 20211 min read
A landing page (LP) is so much more than a template with a CTA button. With the right elements in play, it’s your opportunity to quickly convert leads. It’s therefore essential to be intentional with what you are doing on your landing page, as minor details can have a major impact.

While there is an unlimited number of variables that contribute to a successful landing page, we’ve selected a few easy to implement features that will help you increase your conversion rate.

1. Determine your LP objective

The first thing you need to determine is what your objective is. Are you running a promotion? Asking people to connect? Getting people to sign up? Always keep your main objective in mind and create a clear hierarchy that supports it.

2. Create a clear and prominent CTA

The CTA button should be the focus of the page in terms of size, shape, color, and copy. Place it above the fold and be sure it’s accessible at any time. This can be done using a sticky CTA on desktop or a mobile easy click.

Create a clear CTA

3. Write a headline that motivates, clarifies, and entices

Your headline and subhead should be short, informative and include: who you are and why the consumer should buy your product. Edit out any unnecessary words as this is the first thing potential customers will read.

4. Pick and place a compelling header image

Select a header image that reflects your main message. An aspirational or compelling image attracts the eye and reinforces your LP objective. Image placement is also crucial: images should be placed on the right of the page and headline on the left or center/left. 

Pick a compelling header image

5. Don’t hide promotions and trust badges

Consumers tend to read the first few things they see, then gloss over the rest. Don’t hide these elements: place promotions, moneyback guarantees, or trust badges above the  fold. Badges help reinforce trust and offering promotions are more likely to lead to conversions.

Don't hide promotions

6. Set expectations for customers

Your LP should present a story that’s easy as 1-2-3. A three-step journey approach shows the user that it’s simple to get from LP to product. When users understand how little is required of them, they are more likely to convert.

Set expectations for customers

7. Convey what’s important and edit out the rest

Every piece of text on the LP should reflect the value you are offering the consumer and focus only on content that is crucial for the Lead / Sale. Remember that the users from charts are high intent and likely to be 'sold on' the product, so there’s no need to overwhelm them with lengthy content and links.

8. Include user reviews and testimonials

The addition of personal recommendations and testimonials creates a sense of trust in your product. Don’t be shy about adding a few towards the bottom of your LP.

Include user reviews and testimonials

9. Make sure load time doesn’t take time

User experience matters. Faster load times lead to higher conversion rates as well as a higher Google speed score. So be sure to optimize pages for the best possible experience.

10. Implement, test, optimize, repeat

Have you implemented everything we’ve recommended? Great, now it’s time to test. Even if you think you’ve written the greatest headline in the world, you should still test it. Everything from images to CTA buttons should be tested for the best possible outcomes.

BestMoney Staff
Written byBestmoney Staff

Our editorial staff consists of writers who are knowledgeable about financial services. We specialize in simplifying the process of choosing the right provider for your needs.

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