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BestMoney.com
Ladder Review
Reviews 2,453
Ladder
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Ladder
Ladder
Excellent
Reviews 2,453
Bestmoney Staff
Jan. 25, 2023
2 min read
BestMoney Staff
Ladder summary
Ladder offers term life insurance online issued by Allianz Life Insurance Company of New York in New York and Allianz Life Insurance Company of North America in all other states and DC. U.S. residents aged 20 to 60 can apply for coverage online and get an instant decision. Ladder’s policies are designed to allow users to move their coverage amount up and down by applying online for more coverage or decreasing coverage with a few clicks.
Pros
  • Online application takes minutes
  • Instant decisions
  • 100% digital process from start to finish for coverage up to $3M
  • Ability to decrease or apply to increase coverage as needs change
Cons
  • No permanent coverage, only term life

Ladder at a glance

4.6
Editorial score

Coverage type

Offers either term or whole life insurance. Term life can be be for up to 30 years.
4.0

Customization of policies

Customizable rates and deductibles, upgrades and downgrades available, decide whether to buy with an agent or buy online
5.0

Customer services and support

Multiple communication options, ability to speak to an agent
4.0

Online experience

Online fast application, learning resources, access to rates before application
5.0

Direct insurer?

Yes, direct insurer
5.0

Ladder Ladder View Rates

Suitable For?

Ladder is designed for people who want coverage that can be increased or decreased in the future in accordance with their changing needs, or who prefer not to be locked into rigid terms. It’s best suited to people who feel comfortable applying for life insurance and other financial products and services online.  

Features

Ladder’s term life insurance product is built to give policyholders the flexibility to ladder their coverage in accordance with their needs. For example, if you pay off your mortgage or reach the age where all your children have graduated from college, you can evaluate your needs and reduce the amount of coverage. In doing so, you can potentially save thousands of dollars on premiums. On the flipside, if you decide to purchase a new home or have another child, you might want to apply to increase your coverage to take into account your higher level of liability.

Highlights include:

  • Streamlined, digital application process
  • Direct-to-consumer, term life insurance, without any policy fees or commissioned sales agents
  • Ability to adjust your level of coverage and monthly payments whenever you want
  • Grace period of 61 days in the event that policyholder misses a payment
  • Life insurance calculator offered on the site
  • Extensive support pages with information about term life insurance
  • 30-day “free look” period - if you aren’t happy, Ladder will refund your premium within the first 30 days

Application Process

Anyone aged 20 to 60 who is a U.S. citizen or has been a permanent resident of the U.S. for more than 2 years may apply for coverage. Ladder offers coverage nationwide. It can take just a few minutes to get a quote and complete a digital application process. It’s free to apply and get a quote, and there are no obligations.

Here’s how it works:

  • To get started, simply fill out your desired level of coverage and term length.
  • Answer a few questions about your activities, health, and your financial situation.
  • Review your answers, and hit “Submit” when prompted to complete your application.

It’s really that easy. Each qualified applicant is individually underwritten, and you may get an offer for a term life policy that you can accept right away. Health checks are not required for coverage up to $3M. For coverage above $3M, that decision is made on a case-by-case basis. If you are asked to take a medical exam—these are always free and can take place at the applicant’s home or office, whichever is more convenient. Exams excluded, it takes just a few minutes to complete the application. With Ladder, many applicants are able to accept their offer and have coverage begin immediately (subject to payment of first premium).

Policy Types and Terms

Ladder offers one highly customizable product: term life insurance. Benefits are paid in one lump sum to beneficiaries if the policy holder dies during the term, subject to some conditions, such as suicide.

  • Coverage amounts range from $100,000 to $8 million
  • Term lengths are for 10, 15, 20, 25, or 30 years
  • Policy holders can decrease or apply to increase their coverage and payments at any time, all online

Ladder Ladder View Rates

How Safe Is It? 

In New York, policies are issued by Allianz Life Insurance Company of New York and in all other states and DC by Allianz Life Insurance Company of North America. Investors in Ladder include Canaan Partners and Northwestern Mutual Future Ventures, to name a couple, underpinning the market’s confidence in Ladder. Life insurance policy guarantees are backed solely by the issuing insurance company.

Help & Support

Ladder doesn’t employ commissioned agents, so whenever you contact them you can be assured you’re speaking to a directly-employed insurance licensed representative. Staff can be contacted via live chat or toll-free phone number at the following times: 

Monday to Friday, 8am-5pm Pacific Time / 11am-8pm Eastern Time.

Ladder at a Glance

Ladder is disrupting the life insurance industry with online, streamlined approval of term life insurance. The name “Ladder” refers to its flexibility, with policyholders able to adjust their coverage level up or down by applying for more at any time in accordance with their changing needs. Unlike traditional brick-and-mortar insurance providers, Ladder can get customers who qualify covered in a few minutes.  

Physical Address

Ladder

P.O. Box 456, Menlo Park, CA 94026

Disclaimer

Policies issued in New York by Allianz Life Insurance Company of New York, New York, NY (Policy form # MN-26) and policies issued in all other states and DC by Allianz Life Insurance Company of North America, Minneapolis, MN (Policy form # ICC20P-AZ100 and # P-AZ100). Only Allianz Life Insurance Company of New York is authorized to offer life insurance in the state of New York.

Allianz Life Insurance Company of New York and Allianz Life Insurance Company of North America have been rated A+ (Superior) based on an analysis of financial position and operating performance - affirmed September 2020, by A.M. Best Company, an independent analyst of the insurance industry. For the latest rating, access www.ambest.com.

BestMoney Staff
Written by
Bestmoney Staff
Our editorial staff consists of writers who are knowledgeable about financial services. We specialize in simplifying the process of choosing the right provider for your needs.
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See what some costumers are saying about Ladder
Ladder
Excellent
Reviews 2,453
on
Excellent
89%
Great
6%
Average
2%
Poor
1%
Bad
2%
j
john s.
4 days ago
made the process very easy to get life…
made the process very easy to get life insurance.
N
nicole
4 days ago
Took 15 minutes to accomplish what had…
Took 15 minutes to accomplish what had taken agents locally months. Best price option for my family. Questions I put in the chat were answered in hours.
J
jessica l.
4 days ago
It was a very easy process.
It was a very easy process.
L
lee p.
5 days ago
Communication
The online application was easy to understand and complete. The communication pipeline was wonderful. They kept me in the loop every step of the way.
N
nattapong p.
5 days ago
Very nice too fast
Very nice too fast
J
jonathan k.
5 days ago
Quick, Simple and Easy
The website was very easy and simple to use. The policies are very flexible and adjustable to my needs over time. The whole experience was quick and simple.
R
rex p.
6 days ago
Easy application
East application and online verification of medical information
C
cody
6 days ago
Definitely recommend!!!
Quick, easy, fair rates. I would venture to say 10-15% higher than most standard routes, but ease of transaction justifies! Highly recommend!!!
C
cristal r.
6 days ago
Life insurance with ease.
The whole process was so easy.
A
aleiya
7 days ago
Process was very quick and convenient.
Process was very quick and convenient.
J
jennifer m.
9 days ago
Ladder made my experience very smooth
Ladder made my experience very smooth, informative and easy to invest in my loved ones. Lana was an amazing representative and definitely an asset to Ladder.
L
lou
10 days ago
The registration process was smooth and…
The registration process was smooth and convenient.
T
tiesha
13 days ago
It was easy to navigate and made it an…
It was easy to navigate and made it an enjoyable experience.
consumer-image
wesley
13 days ago
Super easy
Super easy. Now have peace of mind
W
walter h.
14 days ago
Very easy to navigate and select
Very easy to navigate and select; accidentally chose 20yr coverage instead of 30yr so that was the only problem I had.
L
ld
14 days ago
Easy, good coverage
Simple to fill out, easy to know what the monthly payment will be, and no medical exam necessary for us to get started.
G
gregorio dominguez
14 days ago
I recently purchased a policy thru…
I recently purchased a policy thru Ladder and I am very pleased with the process. The website was easy to navigate and the customer service was excellent. The process was quick and efficient, and I was able to get the coverage I needed in no time. The rates were competitive and I was able to get a great deal. I would highly recommend Ladder to anyone looking for an insurance policy.
G
gina d.
15 days ago
Easy on line and quick let me chooseEqsy & Immediately Covered!…
Easy on line and quick let me choose what was right for my budget! Immediately covered!
J
jose luis
16 days ago
Affordable life insurance
Affordable and easy to fill out
T
toya
17 days ago
This was the easiest and most pleasant…
This was the easiest and most pleasant experience I have ever had. Jackson was beyond kind, informative, and professional. He is definitely the reason I decided to go with Ladder. Ask to work with Jackson. Thanks again Jackson!
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davion graham
19 days ago
Very easy and straight forward
Very easy and straight forward
L
lourena h.
21 days ago
Easy. Breezy. Approved.
First they screened for necessary information. Asked how much insurance I needed and then gave me the premium amount. The policy was delivered electronically. Coverage. Policy. Peace of mind. Ladder is high above most online insurance sellers. They deliver!
T
t. l.
21 days ago
Pretty smooth workflow
Pretty smooth workflow. And really quick in making decisions
J
jonathan p.
21 days ago
Easy and affordable
Everything was easy to follow. No tricks just business.
N
nicole h.
21 days ago
It made it possible for me to have a…
It made it possible for me to have a piece of mind so quickly.
L
lou donato
22 days ago
very easy to get started
very easy to get started
C
chere c.
22 days ago
This entire process was very quick and…
This entire process was very quick and easy. The application was a breeze and the rate was better than I expected. I would definitely recommend to anyone looking for life insurance.
S
sherry p.
25 days ago
Very easy to purchase a policy and…
Very easy to purchase a policy and extremely affordable.
B
benjamin b.
a month ago
Very understandable language
Very understandable language; not confusing; Webster dictionary was never consulted. Ease of use.
Q
quinterrus r.
a month ago
The time it took from beginning to end
The time it took from beginning to end
N
naomi
a month ago
Very straightforward process to sign up!
Very straightforward process to sign up!
Y
yusuf s.
a month ago
Very easy to get my life insurance.
Very easy to get my life insurance.
c
customer
a month ago
The service was great and it didn't take long at all to get coverage
I think Ladder is a great insurance company that why I got there service
J
james r.
a month ago
User experience is perfect
User experience is perfect
l
lony ambroise
a month ago
Totally pleased with the experience
Totally pleased with the experience, the application process was super easy; they made it simple to navigate the site. The policy options were adequate and not too expensive.
S
sal t.
a month ago
Worst life Insurance Company Ever!
I rarely write reviews. However, I feel I have the duty to warn all potential and current ladder life insurance customers of my experience. ***Ladder Life is NOT the life insurance carrier you can count on in the event of a life-changing event they don't stand behind their word. ** They will do everything to find an excuse to delay/ deny in the event you file a claim. My wife recently passed unexpectedly in 2022. Already dealing with the loss of my wife, you would think that ladder life insurance would keep to its word of (Stability and resilience for your family) instead it has been the opposite. They add so much more stress and waste your time with endless back and forth to discourage you to proceed. If you want a life insurance company you can count on Ladder Life insurance is NOT the one. Save yourself time, trouble, headaches, and stress by going with another life insurance company that you can trust and that will protect your family and give you the peace of mind you're looking for.
J
joseph f.
a month ago
Good offering, poor sales experience
I like the offerings Ladder has. I was disappointed with their customer service as I received an offer texted to me to chat with someone live and after scheduling a call with someone they no-showed me. I ended up having to do more research on my own and talk to someone through their chat support.
M
moose
a month ago
Quick
Quick, easy, great price
B
bibak k.
a month ago
Wonderful
Great experience
K
kevin s.
a month ago
This was quick and painless would…
This was quick and painless would recommend to anyone that is in need of life insurance.
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tom m kozakiewicz
a month ago
Don't expect approval with mild medical conditions
Don't expect to get approval with any previous mild medical condition. I had skin cancer in 2004 and had back to back PET scans within the past 5 years with 100% negative result. Doctor noted in result that chance of recurrence was very low after 15 years with negative results. Working with them was a big waste of time. Imagine if you get approved, what they will do to find in your medical history to deny a claim.
P
paul h.
a month ago
Very easy process and an excellent…
Very easy process and an excellent price.
R
ric h.
a month ago
Takes 10 minutes, start to finish!
The application questionnaire was simple and straightforward. I was able to receive an offer immediately and could tailor it to fit into my budget. The website also made arranging automatic payments from my bank account and setting up a beneficiary easy. In 10 minutes my policy and account were set up!
M
matt m.
a month ago
Process was painless and quick response…
Process was painless and quick response is very nice.
J
john p.
a month ago
Easy process and quick response.
Easy process and quick response.
A
alan t.
a month ago
Ease of sign up through payment.
Ease of sign up through payment.
A
allen taylor
a month ago
It’s easy!
It was quick and easy! The forms you fill out, which is not much worked very smoothly.
R
rose l.
a month ago
Excellent service
Online experience exceeded my expectations: the questions were appropriate and comprehensive and the app was user friendly and timely. I began the application a month ago and expected to have to start over but the app kept all of my previous answers and then I received a prompt response once I fully completed the application. It was quick and easy; you can’t ask for better than that!
E
elizabeth p.
a month ago
Easy underwriting and good…
Easy underwriting and good communication from the company. Reasonable rates.
S
santosh b.
a month ago
Seamless smooth online application
Seamless smooth online application! Easy to apply!
R
robert
a month ago
Easy to use and very clear explanation…
Easy to use and very clear explanation on everything.
C
claiborne w.
a month ago
Awesome,easy
Awesome,easy, and a wait off the families shoulders
L
la
a month ago
Ease of use
Ease of use. Nice and easy
K
keith a.
a month ago
Quick
Quick, easy and intuitive site.
O
odalys s.
a month ago
The application is very easy
The application is very easy, the rates are better than the company that I currently have, I recommend it.
c
calin u.
2 months ago
easy!
easy!! good price
M
mari somers
2 months ago
Had questions about equal amount for…
Had questions about equal amount for both my childre,and received reply quickly to help me with that.I realize how having life insurance it's so important, especially if you have children and grandchildren.Should of done this early on.I will recommend for any parent with children best thing you can do.Thank you Will recommend you to everyone I know.
N
nelson v. rivera
2 months ago
Really easy to do
Really easy to do , no hard documents just the things you need to fill and done fast.
A
andrew
2 months ago
Excellent online service
Excellent online service
T
timothy b.
2 months ago
Great website
Great website, very easy to navigate and understand
C
camille m.
2 months ago
Easy Process
Process was very easy and the policy I got was exactly what I was looking for to protect my financial future. The only reason I didn't give it a 5 was because I felt the communication could have been better between application submission and my policy being offered.
H
henry r.
2 months ago
Very easy to apply
Very easy to apply
M
mary b.
2 months ago
Very simple process
Very simple process. Very affordable
D
david cavins
2 months ago
Outstanding service!
Outstanding service!
J
joseph mileto
2 months ago
Very uniformed and easy to navigate.
Very uniformed and easy to navigate.
S
stacy g.
2 months ago
Easy process
Easy process, quick decision, very fair rates.
y
yuanyuan s.
2 months ago
Very quick response
Very quick response, best service, and best rate, thanks!
S
steven l.
2 months ago
Ladder was very easy to use
Ladder was very easy to use. They walk you through every step of the process, and it’s completely affordable!
J
jesus hernandez
2 months ago
The application process was simple and…
The application process was simple and easy to fill.
C
casey k.
2 months ago
It was very easy to sign up.
It was very easy to sign up.
H
howard c.
2 months ago
Quick and Easy
The process was quick, painless and easy. My only wish would be that life insurance applications would have been held open for longer while we made a decision.
M
michael m.
2 months ago
Great experience
Great experience. Process of receiving the quote was very easy to navigate and the rates are very competitive.
M
michael o.
2 months ago
The best life insurance ever
It is so easy and fast to get the life insurance, and it is also the most important thing to do for your family or loved ones
A
alice
2 months ago
Fast response and help for my request
Fast response and help for my request
D
doctorre m.
2 months ago
The Agent Made it Simple
The Agent who assisted me was really honest with the policy I finally chose. I just appricate the easy process. Everybody else was trying to give me policies with hidden fees and other stuff I didn't understand. Thanks for making it easy to pick a policy.
M
mark c.
2 months ago
Efficient
Fast, convenient, affordable. My experience with Ladder was great!
V
very satisfied customer
2 months ago
The process was very easy as all of the…
The process was very easy as all of the information was collected online.
K
kelly h
2 months ago
Simple and easy
It was easy to get a quote and set up our life insurance just to the level we wanted. Thanks for making it simple!
A
anita s.
2 months ago
It was easy and quick
It was easy and quick. I thanks!
S
scott u.
2 months ago
Excellent company to set up life…
Excellent company to set up life insurance through. Was easy and painless!
S
syd a.
2 months ago
Clear and frictionless process
Clear. Frictionless.
D
dr. mustapha c.
2 months ago
Brilliant
Brilliant! Simple to use site, less hassle and a clear understanding of the need of your customers looking to secure life insurance for themselves and their families. Simple and uncomplicated. Thank you Sincerely, Dr. Mustapha C.
S
suhas m.
2 months ago
Ease of application
Ease of application, minimum data collection, quick approval decision.
P
paul k
2 months ago
Overall, a great company to deal with
A customer service that cares. Great website. Good plans.
Y
yolande
2 months ago
It’s was easy to get a quote
It’s was easy to get a quote. I don’t know much about life insurance and they made it easy for me.
J
james p.
2 months ago
Super easy and a must
Super simple process and made it clear what was needed and the price I would pay
E
eric
2 months ago
Trust without the worry
I was pleased with Ladder and the straightforward approach to what terms you want while not pushed into what reps want for you!
B
burney l.
2 months ago
To let them know this is good business
Very helpful and affordable
E
edwin c.
2 months ago
Quick coverage
Fast coverage and great price compared to other top companies.
r
rose-laure derogene
2 months ago
Get your term life now! I was skeptical too.
The fact that no physical was needed and all that BS nonsense. Also, because Ladder kept me in the loop by letting me know to be patient while waiting for approval. Can't rave about them enough. Thank you so much.
Y
yoele abbey
2 months ago
Good coverage
The application was easy to complete.
S
solvig v.
2 months ago
So easy
So easy. Didn’t think coverage could be bought in such simple steps
K
kristina henry
3 months ago
Everything was so easy to get
Everything was so easy to get
S
steve g.
3 months ago
Fast easy experience to get additional…
Fast easy experience to get additional life insurance for my family super easy process.
M
marté e.
3 months ago
Very easy
Very easy. Very simple. Wish I would have found you sooner.
A
aaron w.
3 months ago
Fast and easy
It took just a few minutes to apply!
L
lauren r.
3 months ago
Easy to get set up and fair prices!
Easy to get set up and fair prices!
H
harry
3 months ago
They are fast and efficient
They are fast and efficient. Answered all questions promptly. 100% perfect, I can ask for nothing more.
E
eric r.
3 months ago
Very easy and smooth.
Very easy and smooth.
K
k shah
3 months ago
Took me about 15 minutes to fill out…
Took me about 15 minutes to fill out the self guided form. The rates compared very well to some of the competitors I checked out as part of my research.