The listings featured on this site are from companies from which this site receives compensation. This influences where, how and in what order such listings appear on this site.

Ladder Review

Find a customized quote easily

Reviews 2,280

This site is a free online resource that strives to offer helpful content and comparison features to our visitors. We accept advertising compensation from companies that appear on the site, which impacts the location and order in which brands (and/or their products) are presented, and also impacts the score that is assigned to it. Company listings on this page DO NOT imply endorsement. We do not feature all providers on the market. Except as expressly set forth in our Terms of Use, all representations and warranties regarding the information presented on this page are disclaimed. The information, including pricing, which appears on this site is subject to change at any time.

BestMoney Staff
Bestmoney Staff
May. 18, 20214 min read

Ladder summary

Ladder offers term life insurance online issued by Allianz Life Insurance Company of New York in New York and Allianz Life Insurance Company of North America in all other states and DC. U.S. residents aged 20 to 60 can apply for coverage online and get an instant decision. Ladder’s policies are designed to allow users to move their coverage amount up and down by applying online for more coverage or decreasing coverage with a few clicks.

Pros

  • Online application takes minutes
  • Instant decisions
  • 100% digital process from start to finish for coverage up to $3M
  • Ability to decrease or apply to increase coverage as needs change

Cons

  • No permanent coverage, only term life
Ladderat a glance
4.6

Editorial score

Coverage type

Offers either term or whole life insurance. Term life can be be for up to 30 years.

4.0

Customization of policies

Customizable rates and deductibles, upgrades and downgrades available, decide whether to buy with an agent or buy online

5.0

Customer services and support

Multiple communication options, ability to speak to an agent

4.0

Online experience

Online fast application, learning resources, access to rates before application

5.0

Direct insurer?

Yes, direct insurer

5.0

Ladder Ladder View Rates

Suitable For?

Ladder is designed for people who want coverage that can be increased or decreased in the future in accordance with their changing needs, or who prefer not to be locked into rigid terms. It’s best suited to people who feel comfortable applying for life insurance and other financial products and services online.  

Features

Ladder’s term life insurance product is built to give policyholders the flexibility to ladder their coverage in accordance with their needs. For example, if you pay off your mortgage or reach the age where all your children have graduated from college, you can evaluate your needs and reduce the amount of coverage. In doing so, you can potentially save thousands of dollars on premiums. On the flipside, if you decide to purchase a new home or have another child, you might want to apply to increase your coverage to take into account your higher level of liability.

Highlights include:

  • Streamlined, digital application process
  • Direct-to-consumer, term life insurance, without any policy fees or commissioned sales agents
  • Ability to adjust your level of coverage and monthly payments whenever you want
  • Grace period of 61 days in the event that policyholder misses a payment
  • Life insurance calculator offered on the site
  • Extensive support pages with information about term life insurance
  • 30-day “free look” period - if you aren’t happy, Ladder will refund your premium within the first 30 days

Application Process

Anyone aged 20 to 60 who is a U.S. citizen or has been a permanent resident of the U.S. for more than 2 years may apply for coverage. Ladder offers coverage nationwide. It can take just a few minutes to get a quote and complete a digital application process. It’s free to apply and get a quote, and there are no obligations.

Here’s how it works:

  • To get started, simply fill out your desired level of coverage and term length.
  • Answer a few questions about your activities, health, and your financial situation.
  • Review your answers, and hit “Submit” when prompted to complete your application.

It’s really that easy. Each qualified applicant is individually underwritten, and you may get an offer for a term life policy that you can accept right away. Health checks are not required for coverage up to $3M. For coverage above $3M, that decision is made on a case-by-case basis. If you are asked to take a medical exam—these are always free and can take place at the applicant’s home or office, whichever is more convenient. Exams excluded, it takes just a few minutes to complete the application. With Ladder, many applicants are able to accept their offer and have coverage begin immediately (subject to payment of first premium).

Policy Types and Terms

Ladder offers one highly customizable product: term life insurance. Benefits are paid in one lump sum to beneficiaries if the policy holder dies during the term, subject to some conditions, such as suicide.

  • Coverage amounts range from $100,000 to $8 million
  • Term lengths are for 10, 15, 20, 25, or 30 years
  • Policy holders can decrease or apply to increase their coverage and payments at any time, all online

Ladder Ladder View Rates

How Safe Is It? 

In New York, policies are issued by Allianz Life Insurance Company of New York and in all other states and DC by Allianz Life Insurance Company of North America. Investors in Ladder include Canaan Partners and Northwestern Mutual Future Ventures, to name a couple, underpinning the market’s confidence in Ladder. Life insurance policy guarantees are backed solely by the issuing insurance company.

Help & Support

Ladder doesn’t employ commissioned agents, so whenever you contact them you can be assured you’re speaking to a directly-employed insurance licensed representative. Staff can be contacted via live chat or toll-free phone number at the following times: 

Monday to Friday, 8am-5pm Pacific Time / 11am-8pm Eastern Time.

Ladder at a Glance

Ladder is disrupting the life insurance industry with online, streamlined approval of term life insurance. The name “Ladder” refers to its flexibility, with policyholders able to adjust their coverage level up or down by applying for more at any time in accordance with their changing needs. Unlike traditional brick-and-mortar insurance providers, Ladder can get customers who qualify covered in a few minutes.  

Physical Address

Ladder

P.O. Box 456, Menlo Park, CA 94026

Disclaimer

Policies issued in New York by Allianz Life Insurance Company of New York, New York, NY (Policy form # MN-26) and policies issued in all other states and DC by Allianz Life Insurance Company of North America, Minneapolis, MN (Policy form # ICC20P-AZ100 and # P-AZ100). Only Allianz Life Insurance Company of New York is authorized to offer life insurance in the state of New York.

Allianz Life Insurance Company of New York and Allianz Life Insurance Company of North America have been rated A+ (Superior) based on an analysis of financial position and operating performance - affirmed September 2020, by A.M. Best Company, an independent analyst of the insurance industry. For the latest rating, access www.ambest.com.

BestMoney Staff
Written byBestmoney Staff

Our editorial staff consists of writers who are knowledgeable about financial services. We specialize in simplifying the process of choosing the right provider for your needs.

Ladder
Ladder
ExcellentReviews 2,280
Visit Site

Trustpilot reviews

See what some costumers are saying about Ladder
Ladder
ExcellentReviews 2,280
on
Excellent
89%
Great
6%
Average
2%
Poor
1%
Bad
2%
  • author
    Sam N.
    Sep 24, 2022
    The process to get insurance was…easy peasy

    The process to get life insurance was seamless but I'm more concerned about payout when I die. I read about how easy it was to get it, which it was for me too, but I didn't see anything about death payout, which is the more important question.

    ...

  • author
    Nelson P.
    Sep 23, 2022
    Awesome Experience

    Awesome Experience - no hassle, no difficulty and no examination

    ...

  • author
    Aaron C.
    Sep 23, 2022
    Good enough

    Good enough. Reviewing is a little annoying though lol.

    ...

  • author
    CathyB
    Sep 22, 2022
    Very fast and easy to apply

    Very fast and easy to apply, and only a few minutes to get approved and initiate coverage right away. I had let my old policy lapse because the application was so daunting, so this was a huge weight off my shoulders.

    ...

  • author
    Peter
    Sep 22, 2022
    I filled out the questionnaire and at…

    I filled out the questionnaire and at the end it said this isn't the best offer for you and was denied why?

    ...

  • author
    Emily
    Sep 22, 2022
    5 stars :)

    v simple Thank you :D

    ...

  • author
    Barbie
    Sep 22, 2022
    Very Easy ++

    Applying online was extremely easy, I appreciate how smooth the application process was!

    ...

  • author
    Leah S.
    Sep 21, 2022
    Amazing experience

    Amazing experience! Super easy to sign up for life insurance and send my spouse a link to complete his application. I can't imagine some other way to do this.

    ...

  • author
    D. Joseph Mitchell
    Sep 21, 2022
    As a general contractor in CA with all…

    As a general contractor in CA with all their 'rules' here I need to cut to the chase and save my time with administrative items and, more importantly, work with folks like those at Ladder and save my money. Couldn't have been easier or quicker (15 minutes?) and cut my Workers Comp insurance cost in HALF.

    ...

  • author
    JAMIE L.
    Sep 20, 2022
    This company is legit

    This company is legit. Very truthful and walked me through the entire process. I would recommend them.

    ...

  • author
    Patti B.
    Sep 19, 2022
    Excellent service and reasonable cost -

    The agent that reached out to me (Jackson) was so very helpful, informative and just plain nice! He answered my questions, gave me understandable explanations and encouraged me to check other options.

    ...

  • author
    Tina P.
    Sep 18, 2022
    Ease of application and acceptance

    The sign up process couldn’t be any easier! Getting beneficiaries in order was a breeze too, and all done online!!

    ...

  • author
    Brandon M.
    Sep 18, 2022
    The process to sign up was easy

    The process to sign up was easy, with no hassle. Great experience, no issues.

    ...

  • author
    Jody
    Sep 20, 2022
    In most cases

    In most cases when you buy insurance you know what you are getting and your disclaimers before you buy. I don’t in this case. We’ll see what I get now that I purchased. So, after several questions I finally got a response and directed to where to see my police outlined.

    ...

  • author
    Nghia
    Sep 16, 2022
    Great term life insurance

    Great term life insurance, just $55 a month for $200, 000 coverage is awesome. It made my day, from now on i live worry free. Thank you

    ...

  • author
    Jason Rosner
    Sep 16, 2022
    Peace of mind for family

    Honestly took 10 min to add some much needed peace of mind during this 2 yrs of craziness. Already had 500k from some time ago.

    ...

  • author
    Gianna H.
    Sep 16, 2022
    I spend more on chick fil a

    I have been searching for a life insurance policy for myself and had not found one that was affordable and for my age group (under 30) until I found this through geico! So glad I signed up and know my 2 babies will be ok if something were to happen!

    ...

  • author
    Stephen M.
    Sep 15, 2022
    Fast, Affordable, Term Insurance for 46 yo man

    Used a link through SoFi, got a good rate for a 20 yr term, simple and fast, great experience!

    ...

  • author
    Jorge G.
    Sep 14, 2022
    Great rates

    This was fast and very understandable, great rates

    ...

  • author
    Julio R.
    Sep 14, 2022
    It was easy and the prices were fair .

    It was easy and the prices were fair .

    ...

  • author
    jason b.
    Sep 13, 2022
    Super easy

    It is user friendly, super easy, no medical exam needed and straight forward .

    ...

  • author
    gerardo cervantes
    Sep 13, 2022
    Very professional in all aspects during…

    Very professional in all aspects during the process

    ...

  • author
    Brandon Y.
    Sep 13, 2022
    I Recommend Ladder

    Ladder did a good job. They offered a better rate than most other places I checked. The process was simple. They reviewed my medical history, asked me any relevant questions based on what they found, and then offered an appropriate rate based on that information.

    ...

  • author
    Lisa Ragle
    Sep 13, 2022
    easy process

    easy process

    ...

  • author
    customer
    Sep 12, 2022
    Easy and no stress

    Was so easy to get life insurance. No medical exam just easy questions. All life insurance should be so easy!!

    ...

  • author
    Ashley G.
    Sep 11, 2022
    Quick

    Quick. Easy. Simple.

    ...

  • author
    TRACEY HENRY
    Sep 10, 2022
    Quick easy so reassuring to have ins in…

    Quick easy so reassuring to have ins in place very affordable.

    ...

  • author
    Emmanuel H.
    Sep 09, 2022
    I had no problems with the site

    I had no problems with the site. I gave 4 stars and not 5 because there's always room to improve. Cheers.

    ...

  • author
    James N.
    Sep 09, 2022
    Everything was super simply

    Everything was super simply. Answered all of my questions. Would recommend them in future.

    ...

  • author
    omar P.
    Sep 09, 2022
    looks good at the start

    looks good at the start. thanks ladder for smooth experience.

    ...

  • author
    William B.
    Sep 08, 2022
    No hassle, quick, half the price!

    Other insurance companies wanted to do medical exam, had a 5 week processing period, and was going to cost twice as much for the same coverage. Ladder hooked me up in 5 minutes online with no exam.

    ...

  • author
    Stephen F.
    Sep 08, 2022
    Experience

    it was very easy to sign up

    ...

  • author
    Jeanette W.
    Sep 07, 2022
    Very efficient precise application was…

    Very efficient precise application was very straight forward and great with immediate results

    ...

  • author
    Brently V.
    Sep 06, 2022
    Straightforward process

    The process of purchasing a life insurance policy was as easy as 123.

    ...

  • author
    Diane S.
    Sep 04, 2022
    Wow, so easy and affordable

    Wow, so easy. I continually put off buying life insurance and should not have!

    ...

  • author
    Kevin S.
    Sep 04, 2022
    Quick

    Quick, time saving, and effcient.

    ...

  • author
    James W.
    Sep 04, 2022
    Simple

    Simple. Easy. No hassles. I love the convenience of an all online experience.

    ...

  • author
    Alisa C.
    Sep 03, 2022
    Thank you for your patience and…

    Thank you for your patience and assistance with everything!

    ...

  • author
    brittany Smith
    Sep 03, 2022
    Ladder, not to shabby, Carlos great!…

    Ladder is a great company from the little I have delt with them, very straight forward and easy- took a little longer than anticipated but once my offer came it was great! Carlos was very helpful, and was not pushy or a fast talker- he took his time and listen to all my concerns, he also was able to text which was convenient, very happy with all services

    ...

  • author
    Ren R.
    Sep 02, 2022
    Very easy to sign up and get coverage…

    Very easy to sign up and get coverage rolling. I received a text as well asking if I had questions which they responded to promptly.

    ...

  • author
    customer
    Sep 01, 2022
    It was really easy

    It was really easy, I have life insurance through my employer but wanted to supplement my coverage

    ...

  • author
    Oscar V.
    Sep 01, 2022
    I was nervous about looking for life…

    I was nervous about looking for life insurance but after talking it through with Steve Early, it was easy. He walked me through the entire process of getting my quote to signing up. Very good experience, I highly recommend it.

    ...

  • author
    Dorothy J.
    Aug 31, 2022
    Excellent customer service

    The gentleman I spoke with was very helpful. He was polite, Informative and answered all my questions. What really sold me was the fact that he was not pushy or harassing!

    ...

  • author
    Claudio R.
    Aug 31, 2022
    Excellent from A to Z

    Excellent from A to Z. Easy process, actually cant be any easier and great customer service. Just perfect!

    ...

  • author
    Lisa
    Aug 30, 2022
    Quicky and painless

    Quick and painless. I highly recommend!

    ...

  • author
    Sandeep S.
    Aug 30, 2022
    It was nice and simple

    It was nice and simple. Thank You.

    ...

  • author
    steven M.
    Aug 30, 2022
    What a great experience

    What a great experience! Smooth and intuitive questions. I will recommend this over any other life insurance

    ...

  • author
    Arthur Vaughn
    Aug 30, 2022
    Super easy and fast.

    Super easy and fast.

    ...

  • author
    Ashantii S.
    Aug 29, 2022
    The process of buy life insurance with…

    The process of buy life insurance with Ladder, was simple enough, the process, recommendations, etc. Although, I would have preferred to have spoken with a representative and I would have felt more comfortable had a medical exam been required. I want to know there are no hang ups in their policies.

    ...

  • author
    Benjamin S.
    Aug 28, 2022
    Quick and easy process that ends in…

    Quick and easy process that ends in peace of mind. Most affordable option.

    ...

  • author
    customer
    Aug 28, 2022
    Simple and Effective

    Easy application process, had support every step of the way. Love that I have solid coverage!

    ...

  • author
    Jarrod M.
    Aug 26, 2022
    Quick, Easy, Affordable

    Quick, easy, affordable and the team worked with me to get a mutually beneficial outcome!

    ...

  • author
    Theron Marshall
    Aug 26, 2022
    Great experience easy and simple…

    Great experience easy and simple 👌!!!!!

    ...

  • author
    AROD
    Aug 26, 2022
    Very easy to navigate!

    Very easy to navigate!

    ...

  • author
    Omari G.
    Aug 26, 2022
    So far so good.

    So far so good.

    ...

  • author
    Nayalid S.
    Aug 24, 2022
    Get started today!

    The application was so easy to fill out and it has been such a smooth experience. Recommend 10/10!

    ...

  • author
    Jon-David G.
    Aug 24, 2022
    So easy and immediate proof of coverage!

    So easy and immediate proof of coverage!

    ...

  • author
    Jim B.
    Aug 23, 2022
    Simple & Straight Forward!

    Simple and straight forward like it's suppose to be!

    ...

  • author
    Michal Lesser
    Aug 23, 2022
    Easy to navigate

    Easy to navigate, very good experience, I'll recommend this website.

    ...

  • author
    Tracey McConnell
    Aug 22, 2022
    Quick

    Quick, simple and affordable

    ...

  • author
    nicholas r.
    Aug 21, 2022
    Really easy to use and happy with the…

    Really easy to use and happy with the rate/platform

    ...

  • author
    Jessica B.
    Aug 21, 2022
    Super easy to use site with the best…

    Super easy to use site with the best rates!

    ...

  • author
    Jahmani S.
    Aug 20, 2022
    Great experience

    Great experience, love this company tbh. I’ve done everything from my phone with NO issues.

    ...

  • author
    Joao N.
    Aug 19, 2022
    It was clear and easy to navigate.

    It was clear and easy to navigate.

    ...

  • author
    Andrew M.
    Aug 19, 2022
    Super quick and easy to work through

    Super quick and easy to work through. Within about 5 minutes I have covered my family in the event that I die. Highly recommend.

    ...

  • author
    Sokleng N.
    Aug 19, 2022
    Communication is terrible

    Communication is terrible. No phone numbers to talk to a real person. Not sure if plan is real

    ...

  • author
    Larry B.
    Aug 19, 2022
    Probably the easiest thing I've ever…

    Probably the easiest thing I've ever done

    ...

  • author
    RJ
    Aug 19, 2022
    Lack of underwriting it’s great to use…

    Lack of underwriting it’s great to use technology but when you come with the still same generic answer from underwriting. That is no different than traditional application process. I also had to wait almost a month to get a response.

    ...

  • author
    Ian M.
    Aug 18, 2022
    Very easy

    Very easy. Process was quick and well developed

    ...

  • author
    Gemma
    Aug 18, 2022
    Janette

    Janette, was very helpful explaining to me regarding the life insurance policy. Very easy and no hassle.

    ...

  • author
    Tracey McConnell
    Aug 17, 2022
    It was quick and fast to sign up and…

    It was quick and fast to sign up and get approved.

    ...

  • author
    efrain
    Aug 17, 2022
    Great experience

    Great experience, easy to do step by step

    ...

  • author
    George R.
    Aug 16, 2022
    Everything was quick and easy!

    Everything was quick and easy!

    ...

  • author
    Jeffrey S.
    Aug 16, 2022
    I have been putting off getting life…

    I have been putting off getting life insurance again because I didn't want to go through all of the hassle I thought that would come along with it. Ladder made the entire process so easy and now I feel so much better knowing my family is provided for should something happen to me. Thank you Ladder!

    ...

  • author
    Bashkim J.
    Aug 15, 2022
    Very fast and easy

    Very fast and easy

    ...

  • author
    Dave K
    Aug 15, 2022
    Quick and easy application process

    Quick and easy application process

    ...

  • author
    customer
    Aug 14, 2022
    Easy

    Very easy and straightforward process. Actual policy is backed by Allianz.

    ...

  • author
    Lisa S.
    Aug 12, 2022
    This was the most convenient affordable…

    This was the most convenient affordable life insurance policy I’ve acquired truly grateful thank you!!!!

    ...

  • author
    Jennifer Armstrong
    Aug 12, 2022
    Quick and easy !

    Quick and easy !

    ...

  • author
    Daniel N.
    Aug 11, 2022
    very quick and easy process

    very quick and easy process. Reasonable rates!

    ...

  • author
    Brian C.
    Aug 11, 2022
    Simple & great price

    Simple & great price. Thanks!!

    ...

  • author
    dan r.
    Aug 11, 2022
    simple process

    Way easier than other systems.

    ...

  • author
    DANA
    Aug 11, 2022
    Policy was easy to fill in and pricing…

    Policy was easy to fill in and pricing was fair. I was looking to give peace of mind to my spouse as I’m the only earner.

    ...

  • author
    Jennifer D.
    Aug 11, 2022
    Fast, simple

    Very fast, easy, simple process

    ...

  • author
    Lindsay Harden
    Aug 09, 2022
    Very quick and easy with personalized…

    Very quick and easy with personalized assistance!

    ...

  • author
    Erica C.
    Aug 07, 2022
    Quick and easy!!

    Quick and easy!!

    ...

  • author
    Claribel R.
    Aug 07, 2022
    Your are consistent but simple

    Your are consistent but simple. Hope I took the best decision.

    ...

  • author
    Celioua R.
    Aug 06, 2022
    Very efficient and proficient

    This site was very informative. All information was clear it gave me options to consider and prices was very afforable. It makes it comforting to know my family will be left with a nice legacy.

    ...

  • author
    Barbara Britton
    Aug 05, 2022
    Excellent Insurance Provider

    Great benefits for less than my insurance company of over 20 years!

    ...

  • author
    Melianawaty S.
    Aug 05, 2022
    Good life insurance company

    Quick quote only 5 minute and done

    ...

  • author
    Lindsay J.
    Aug 05, 2022
    Super simple and easy to set up and get…

    Super simple and easy to set up and get started! So far my experience with Ladder has been great.

    ...

  • author
    Heather Miller
    Aug 04, 2022
    Easy and painless

    I have been thinking about getting life insurance for the last three years and I saw an ad on how easy Ladder was to use. I decided to bite the bullet and do it. It was easy, quick and reasonably priced. I also got a personalized phone call prior to set up my policy to make sure I didn't have any major questions before committing. I'm extremely happy with the results and got insured in just a few days.

    ...

  • author
    Abm H.
    Aug 03, 2022
    Customer service not good at all

    Customer service not good at all

    ...

  • author
    Brian D.
    Aug 02, 2022
    Excellent experience

    Excellent experience, fast and easy and straight to the point. Once the survey is completed, the approval process starts immediately and you can set up your banking info / flip the policy on all within 10 minutes. I will be recommending to friends and family!

    ...

  • author
    Anonymous
    Aug 02, 2022
    An excellent experience

    An excellent experience! Simple to get a policy and affordable!

    ...

  • author
    Mark Sims
    Aug 02, 2022
    Best life insurance experience ever

    Simply put - the easiest, fastest, most affordable term life insurance policy I have done to date bar none! The application process wasn’t complicated. Questions I could answer without having to dig into my life archives.

    ...

  • author
    Rey F.
    Jul 31, 2022
    Simple interface

    Simple interface, quick responses, ckear instructions

    ...

  • author
    Johnathan Winston
    Jul 30, 2022
    Your team is great...all around

    Your team is great...all around! Quick to the point and nothing on the sneaky side. I was referred to you by a family member and now I have my wife fiance signing up as well. Please keep doing what you do how your doing it now.... great

    ...

  • author
    Carlos G.
    Jul 29, 2022
    Easy to set up account

    Easy to set up account, we’ll see how much of a hassle my wife will have to go through when I kick the bucket

    ...

  • author
    Richard L.
    Jul 28, 2022
    Easy

    Easy, online, no exam, and no need to talk to anyone application process with competitive rates.

    ...

    BestMoney.com

    Copyright © 2009-2022 Natural Intelligence Ltd. All Rights Reserved.

    By using our content, products & services you agree to our Terms of Use and Privacy Policy.

    NMLS Consumer Access

    Bestmoney is a dba of Natural Intelligence Technologies Inc.

    Natural Intelligence Technologies Inc. NMLS # 2084135

    CT: Mortgage Broker only, not a mortgage lender or mortgage correspondent lender.

    • About Us
    • Cookie Policy
    • Terms of Use
    • Partner with us
    • Privacy Policy
    • Contact

    Designed to help users make confident decisions online, this website contains information about a wide range of products and services. Certain details, including but not limited to prices and special offers, are provided to us directly from our partners and are dynamic and subject to change at any time without prior notice. Though based on meticulous research, the information we share does not constitute legal or professional advice or forecast, and should not be treated as such. Company listings on this site DO NOT imply endorsement. We are not a loan provider or a broker and we do not offer loans or mortgages directly to end users, but only allows users to match with lending partners and platforms that may extend a loan. All loan approval decisions and terms are determined by the loan providers at the time of your application with them. Any matching request submitted through our website does not constitute a loan application and you will have to submit a loan application to the respective lender before the lender provides you with an actual offer. We do not warrant that you will be approved for a loan, nor that you will be offered a loan with the same terms presented on our website.

    Insurance services offered through Natural Intelligence Technologies Inc.: Licenses

    Reproduction in whole or in part is strictly prohibited.