BestMoney Fintech Marketing Blog

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Apr. 26, 2021

1 min read

It’s 2021. Let’s Get Personal.

So, how can you keep visitors’ attention and turn them into repeat customers? The key is to deliver personalized experiences.

Do’s and Don’ts For a Successful Landing Page

Feb. 19, 2021

1 min read

Do’s and Don’ts For a Successful Landing Page

A landing page (LP) is so much more than a template with a CTA button. With the right elements in play, it’s your opportunity to quickly convert leads. It’s therefore essential to be intentional with what you are doing on your landing page, as minor details can have a major impact.

3 Pet Insurance Marketing Tips to Apply in {year}

Feb. 10, 2021

2 min read

3 Pet Insurance Marketing Tips to Apply in 2021

Regardless of what business you’re in, driving growth in today’s pandemic economy is a challenging task for marketers.

Jan. 11, 2021

1 min read

How to Build Consumer Trust in Fintech

Establishing consumer trust is essential to both nurturing prospective customers and growing your market share.

5 Fintech Marketing Trends to Master in {year}

Jan. 11, 2021

3 min read

5 Fintech Marketing Trends to Master in 2021

In 2020, COVID-19 created havoc in the financial, medical and commercial landscapes. Dramatic changes in the market resulted in shifts in fintech consumer behavior and online user trends, creating challenges as well as tremendous opportunities for marketers.

The Common Marketing Blindspot Fintech CMOs Are Missing

Dec. 31, 2020

2 min read

The Common Marketing Blindspot Fintech CMOs Are Missing

Creating a digital marketing strategy can be a stressful business at the best of times and certainly isn’t for the faint-hearted. Thankfully, there is a surefire way to attract and convert users while expending fewer resources. And it only requires a simple strategy tweak.

The 5 Skills Fintech CMOs Need During COVID-19

Dec. 31, 2020

3 min read

The 5 Skills Fintech CMOs Need During COVID-19

In a post-pandemic world, few senior executive positions have evolved as much as that of the chief marketing officer (CMO). In a tumultuous economic time, CMOs in the world of fintech are finding themselves in a brave new world in 2020.

A Candid Interview With CollegeFinance.com CEO, Kevin Walker

Dec. 31, 2020

3 min read

A Candid Interview With CollegeFinance.com CEO, Kevin Walker

The fall semester of 2020 has been dubbed the “most unusual semester on record”, and rightfully so. We sat down with Kevin Walker, CEO of CollegeFinance.com on how to make the most of an investment in higher education in a post pandemic world.

Dec. 31, 2020

3 min read

The 2020 BestMoney Awards

As 2020 comes to a close, we’re shining a spotlight on some of our leaders in fintech. From innovation to customer service to overall value, these providers have gone above and beyond, proving that during a challenging year it’s even more important to offer customers the products and services they need to maintain financial wellness.

Knowing What Inspires Users to Take Action in Consumer Finance

Dec. 31, 2020

3 min read

Knowing What Inspires Users to Take Action in Consumer Finance

In intent marketing, attracting consumers at the moment they’re ready to decide is only one half of the equation. The second part is knowing what inspires them to take action once they land on your website. As marketers, what can we do to bridge the gap?

Marketing to Millennials: the Most Powerful Consumer

Dec. 31, 2020

3 min read

Marketing to Millennials: the Most Powerful Consumer

Has there ever been a more controversial generation than millennials? Open-minded, civic-minded, and resourceful? Or entitled, narcissistic, and lazy? Who are these people born between 1981 and 1996? Well, it depends on who you’re asking.