A landing page (LP) is so much more than a template with a CTA button. With the right elements in play, it’s your opportunity to quickly convert leads. It’s therefore essential to be intentional with what you are doing on your landing page, as minor details can have a major impact.
Regardless of what business you’re in, driving growth in today’s pandemic economy is a challenging task for marketers.
Establishing consumer trust is essential to both nurturing prospective customers and growing your market share.
In 2020, COVID-19 created havoc in the financial, medical and commercial landscapes. Dramatic changes in the market resulted in shifts in fintech consumer behavior and online user trends, creating challenges as well as tremendous opportunities for marketers.
Creating a digital marketing strategy can be a stressful business at the best of times and certainly isn’t for the faint-hearted. Thankfully, there is a surefire way to attract and convert users while expending fewer resources. And it only requires a simple strategy tweak.
In a post-pandemic world, few senior executive positions have evolved as much as that of the chief marketing officer (CMO). In a tumultuous economic time, CMOs in the world of fintech are finding themselves in a brave new world in 2020.
The fall semester of 2020 has been dubbed the “most unusual semester on record”, and rightfully so. We sat down with Kevin Walker, CEO of CollegeFinance.com on how to make the most of an investment in higher education in a post pandemic world.
As 2020 comes to a close, we’re shining a spotlight on some of our leaders in fintech. From innovation to customer service to overall value, these providers have gone above and beyond, proving that during a challenging year it’s even more important to offer customers the products and services they need to maintain financial wellness.
In intent marketing, attracting consumers at the moment they’re ready to decide is only one half of the equation. The second part is knowing what inspires them to take action once they land on your website. As marketers, what can we do to bridge the gap?
Has there ever been a more controversial generation than millennials? Open-minded, civic-minded, and resourceful? Or entitled, narcissistic, and lazy? Who are these people born between 1981 and 1996? Well, it depends on who you’re asking.