Accurate as ofJul 14th 2026
Which mortgage lender is right for you?
Loan Purpose
Credit Score
Loan Amount
Closing soon?
Which mortgage lender is right for you?
Loan Purpose
Credit Score
Loan Amount
Closing soon?
How We Score
Our scoring system is based on two key factors: Popularity and Brand Reputation. Popularity is measured using user engagement, based on the number of clicks each brand receives over the past seven days compared with other brands shown for the same query. Brand Reputation is based on data from Semrush, a leading competitive research and traffic analytics platform.
Popularity
BestMoney measures user engagement using the number of clicks each listed brand receives over the previous seven days (the Click Trend Score). A brand's Click Trend Score is calculated relative to other brands displayed for the same search query. As a result, brands that receive a higher share of clicks for a given query receive a higher Click Trend Score.
Brand Reputation
To evaluate brand reputation and recognition, BestMoney relies on Semrush, a widely used competitive research and traffic analytics platform. Semrush provides estimated mobile and desktop website traffic based on clickstream data, including user activity, search behavior, and engagement patterns. Using these insights, we assess a brand's visibility, credibility, and market presence. The resulting Semrush score is then normalized to BestMoney's scoring scale. If a Semrush score is unavailable for a particular brand, the BestMoney Total Score is calculated using only the Click Trend Score.