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Dayforward Life Insurance Review 2023

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Catherine Miller
Oct. 03, 2023
4 min read
Catherine Miller
Dayforward Summary
Established in 2021, Dayforward is an innovative new insurance company that provides term life insurance to people aged 18 to 50, with coverage of up to $500,000 of your annual income, each year. It’s great for growing families as you can extend the length of your term if you have additional children. It also offers transparent pricing and an impressively quick application process.


  • Fast application approval process
  • Clear and transparent pricing
  • Steady stream of income with payments 2x per month


  • Not available in all states yet
  • Only offers term life insurance

Dayforward at a glance

Editorial score

Coverage type

Offers either term or whole life insurance. Term life can be for up to 30 years.

Customization of policies

Customizable rates and deductibles, some upgrades and downgrades available

Customer services and support

Limited customer suppor

Online experience

Online fast application, learning resources, access to rates before application

Direct insurer?

Yes, direct insurer

Dayforward Dayforward Visit Site

Who Can Benefit From Dayforward?

Dayforward term life insurance is aimed at parents who want to ensure their dependents will be cared for when they die. It’s especially good for growing families, as its Child Extension rider allows you to extend the length of your cover if you have a new child. This is useful as the original term length is based on when your youngest child reaches maturity. 

The eligible age range for policyholders is 18 to 50, reflecting Dayforward’s aims to cover those with dependent children. If your annual income exceeds $500,000, although Dayforward doesn’t protect incomes above that amount, you can protect a portion of your income instead.


Dayforward's term life insurance offers a range of features designed to provide you and your family with peace of mind and financial security.

Fixed monthly payments

Premiums won’t change for the duration of the term unless you choose to enhance your cover with their unique add-on riders. This means you’ll always know exactly how much you need to pay each month with clear pricing from the start.

Benefits paid in regular installments

Dayforward makes payments to your beneficiaries semi-monthly to replicate the financial security you got from your regular paycheck. Because your beneficiaries don’t receive the insurance money in one lump sum, you know your loved ones can meet ongoing living expenses, such as mortgage payments, utilities, and other bills with a steady stream of income.

Additional $10,000 funeral payout

Dayforward pays this automatically to cover funeral expenses, which can be a costly expenditure at a difficult time.

Income increase rider

If you get a raise or new higher paying job, this allows you to adjust the amount of income you're protecting, up to a maximum of $500,000 per year. This flexibility ensures that your cover aligns with your current salary.

Child extension rider

This rider is designed for growing families and lets you extend coverage if you have more children within 5 years after you take out the initial policy.

Application Process

Applying for Dayforward term life insurance is quick, easy, and doable completely online. Here's how it works:

  1. Get your free estimate:

Provide basic information such as your date of birth, gender, state of residence, and youngest child's date of birth (or due date if not born yet). In just a few minutes, you'll receive a rough estimate of your coverage level and potential income protection.

  1. Complete the application:

Continue with the application by entering additional personal details, including your height, medical history, and occupation. This straightforward process takes about 5 minutes.

  1. Verification and approval:

Dayforward will verify your identity promptly. Most approvals are instant or take just one day. If needed, they may contact you within 15 minutes to clarify details.

  1. Medical exam (if required):

In most cases, no medical exam is necessary. However, if one is needed, it's a convenient process. A medical professional can come to your home or office for the exam, or you can schedule an appointment at a convenient location.

Dayforward's application process is quick and efficient and generally takes no more than 10 minutes to complete online. 

Policy Types and Terms

Dayforward offers term life insurance at this time. As with all term life insurance, coverage is provided for a specified number of years. If you pass away during the policy term, the death benefit is paid to your beneficiaries. If you pass away near the end of the policy term, the death benefit is paid to your beneficiaries for a minimum of 3 years, but if you pass away once the term ends, there is no payout or cash value.

  • Term length: The term length ranges from 10 to 27 years, depending on the age of your youngest child.

  • Cover amount: The cover amount offered is between $12,000 and $500,000, depending on the insured's income. Dayforward does not provide coverage exceeding $500,000.

  • Optional riders: Income Increase Rider and Child Extension Rider

How Safe Is It? 

Dayforward is a new insurance company established in 2021. While it currently lacks TrustPilot reviews and Better Business Bureau (BBB) accreditation, it offers an extra layer of security and reassurance through its reinsurance partnership with MunichRe. MunichRe is one of the largest reinsurance companies globally and holds an A+ (Superior) rating from A.M. Best, bolstering Dayforward's credibility and financial stability.

One customer-friendly aspect of Dayforward's policies is the 30-day cancellation period, allowing you to cancel penalty free if you change your mind in the first 30 days.

Dayforward places a strong emphasis on the protection of customers' personal information. It claims to implement robust security measures to safeguard against unauthorized access, use, and disclosure of sensitive data.

Help & Support

You can reach the customer support team by phone at 1-888-434-0228 from 9am to 8 pm ET, 7 days a week. You can also contact them via email at hello@dayforward.com. 

The website has an extensive collection of FAQs that answer questions about life insurance, income protection, and Dayforward policies. However, there are currently no blog articles or other help resources.

Bottom Line

Dayforward is an emerging player in the insurance industry, offering term life insurance policies to both individuals and parents seeking to secure their loved ones' financial futures. Despite being a relatively new company, Dayforward has distinguished itself from its competitors by providing customers with a seamless and hassle-free application process, impressively fast approvals, and transparent pricing. Dayforward is currently available in the majority of states and expanding to all 50 states soon. 

Life insurance is a crucial financial safety net that ensures your family's financial stability in the event of your death. By securing a term life insurance policy with Dayforward, you are proactively protecting your dependents and providing financial support during a challenging time.

Physical Address

1133 Broadway #525

New York, NY 10010

Catherine Miller
Written by
Catherine Miller
Catherine Miller is a lead member of personal finance and pension innovator Maji, where she’s responsible for content creation and running Maji’s personal finance masterclass, among others. She is also a freelance writer in the fields of finance and education, and holds degrees in English and education.
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