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The Insurance Center Review

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BestMoney Staff
Bestmoney Staff
May. 28, 20214 min read

The Insurance Center summary

The Insurance Center (TIC) has insurance agents throughout Wisconsin and Iowa. Founded in La Crosse, Wisconsin, in 1966 with the aim of serving dairy farm communities in the state’s southwest, it now specializes in various forms of property and casualty insurance including home and auto. As an independent agent, it works with select insurance companies to find its customers the right deals on home and/or auto coverage.


  • Agents based in communities in Wisconsin & Iowa
  • More than 50 years’ insurance experience
  • Bundling discounts for home + auto


  • Not available outside Wisconsin and Iowa
  • Not entirely an online platform

Suitable For?

If you own property in Wisconsin or Iowa, then The Insurance Center can help find you a good deal on homeowners insurance. As an independent agent, The Insurance Center works with several vetted insurance carriers to find its customers good deals on home and/or auto coverage. It has more than a half-century’s experience working with homeowners in the states of Wisconsin and Iowa.

What Coverage Includes

The Insurance Center works with numerous insurance carriers, so the exact terms of coverage vary. However, one thing you can be guaranteed is that TIC can organize full standard coverage that protects your property and contents.

Here’s what you’ll get with standard homeowners insurance:

  • Protection for your home’s structure
  • Protection for other structures on your property
  • Coverage for personal belongings
  • Additional legal expenses
  • Personal legal liability

Additional Coverage

As a local independent agent, TIC knows and understands the needs of its customers in Wisconsin and Iowa. 

It offers the following add-ons:

  • Home replacement guarantee
  • Replacement cost of contents
  • Scheduled personal property (e.g. jewelry, guns, other valuables)
  • Water / sewer backup coverage

Application Process

As a small, independent agency, The Insurance Center works mainly by phone or in branch. It has a website, but this is mostly to provide information. TIC doesn’t have the capacity to take applications over the internet.

To speak to an insurance agent about home insurance costs and coverage, go to the TIC website and do a location search to find the closest agent to you. TIC has offices in 11 locations in Wisconsin: Antigo, Appleton, Eau Claire, Green Bay, Monona, Onalaska, Platteville, Rhinelander, Rice Lake, Stevens Point, and Wausau. It also has an office across the border in Dubuque, Iowa.

The application process is similar to what you would expect of any homeowners insurance agent. You will need to provide information about yourself, your home, and the contents of your home in order to get a quote and be able to purchase coverage.


TIC works with several vetted insurance carriers, so we assume each one offers a different set of discounts. The one discount that TIC certainly offers is bundling. As a specialist in home and auto, The Insurance Center can organize discounts for bundling home and auto coverage at the same time.

How Safe is it?

As a small insurance agent, The Insurance Center doesn’t have much in the way of financial strength ratings or customer reviews. From the small amount of information available on the internet and social media, we can gather that this insurance agent has a high level of trust in the local communities where it operates.

Claims & Customer Support

The Insurance Center offers claims support by phone and on the internet. Once you become a customer, The Insurance Center will provide you with login details. To access your documents or file a claim, simply go to the company website and click “Client Login” at the top of your screen. The Claims service is available 24/7, so you’re covered no matter what time of day you need to file a report on an incident on your property.


Sometimes, it’s better to go local. If you agree with this statement and you live in Wisconsin or Iowa, then you may want to consider The Insurance Center—an independent insurance agent with a rich history of organizing home and auto insurance from respected insurance carriers. TIC offers personalized service over the phone and in 12 physical locations throughout Wisconsin and Iowa.

BestMoney Staff
Written byBestmoney Staff

Our editorial staff consists of writers who are knowledgeable about financial services. We specialize in simplifying the process of choosing the right provider for your needs.

The Insurance Center
The Insurance Center

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