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Last updatedOctober 2025

Best Whole Life Insurance Companies of 2025

Get covered for the rest of your life.

Protect your family from unforeseen financial burdens with one of these top whole life insurance companies.

Reviewed by
Holly Johnson
Finance and Insurance Expert
Holly Johnson is a money and insurance expert who has covered personal finance, credit cards and insurance for over a decade. She is passionate about explaining the ins and outs of financial products to consumers, and is the co-author of "Zero Down Your Debt: Reclaim Your Income and Build a Life You’ll Love." She lives in Indiana with her husband and children.
Finance and Insurance Expert
Whole Life
Whole Life
Final Expense
Final Expense
Universal life
Universal life
Age
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1
Fast Application
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9.6
BestMoneyscore
Popularity
Based on visits in the past 7 days
10.0
Brand Reputation
Based on web trends
9.1
Features & Benefits
Based on our editorial reviews
9.4

SelectQuote

America’s #1 Whole Life sales agency
Guaranteed coverage for ages 45-85
Some plans around $1/day
Secure your rate that never goes up
Flexible coverage to fit your needs

2,074 peoplevisited this site this week

VIEW RATES
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2
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9.3
BestMoneyscore
Popularity
Based on visits in the past 7 days
9.0
Brand Reputation
Based on web trends
9.6
Features & Benefits
Based on our editorial reviews
9.8

Mutual of Omaha

Guarantee issue permanent life insurance
Lock in benefits for end of life
Simple 4-step application
Top-ranking in customer satisfaction
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3
corebridge-direct-whole-life logo image
8.2
BestMoneyscore
Popularity
Based on visits in the past 7 days
7.5
Brand Reputation
Based on web trends
8.5
Features & Benefits
Based on our editorial reviews
9.4

Corebridge Direct

A trusted partner in life protection over 30 years
Custom whole life insurance policies
Dependable lifetime protection for your family
Quality insurance coverage providing cash value
Request your free, personalized quote
Read Review
4
gerber-life-grow-up-plan logo image
8.5
BestMoneyscore
Popularity
Based on visits in the past 7 days
8.3
Brand Reputation
Based on web trends
8.0
Features & Benefits
Based on our editorial reviews
9.4

Gerber Life Grow-Up® Plan

Whole life insurance that grows with your child or grandchild
Trusted by 1M+ parents and grandparents
Apply online in minutes
Coverage amount doubles at age 18
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8,828 visitors

connected with an insurer this week

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BestMoney Total Score
Our product scores consist of a combination of the following 3 components:
Popularity
BestMoney measures user engagement based on the number of clicks each listed brand received in the past 7 days. The number of clicks to each brand will be measured against other brands listed in the same query. Therefore, the higher the share of clicks a brand receives in any specific query, the higher the Click Trend Score. BestMoney accepts advertising compensation from companies, which impacts their (and/or their products’) position, and in some cases, may also affect their Click Trend Score.
Brand Reputation
Semrush is a trusted and comprehensive tool that offers insights about online visibility and performance. The BestMoney Total Score will consist of the brand's reputation from Semrush. The brand reputation is based on Semrush's analysis of clickstream data, which includes user behavior, search patterns, and engagement, to accurately measure each brand's prominence, credibility, and trustworthiness. If a brand does not have a Semrush score, the BestMoney Total Score will be based solely on the Click Trend Score and Products & Features Score (read below).
Features & Benefits
BestMoney’s editorial team researches and reviews financial products based on factors such as: range of products and services offered, ease-of-use, online accessibility, customer service, special awards, and more. Each brand is then given a score based on the offerings in each parameter. The specific parameters which we use to evaluate the score of each product can be found on its review page.
Editorial Reviews
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Most Popular On BestMoney
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9.6
BestMoneyscore
Popularity
Based on visits in the past 7 days
10.0
Brand Reputation
Based on web trends
9.1
Features & Benefits
Based on our editorial reviews
9.4

SelectQuote

America’s #1 Whole Life sales agency
Guaranteed coverage for ages 45-85
Some plans around $1/day
Secure your rate that never goes up
Flexible coverage to fit your needs

2,074 peoplevisited this site this week

VIEW RATES
Read Review
FAQ
1. What is whole life insurance and who should consider it?
Whole life insurance is a type of permanent life insurance that lasts your entire life. It includes a cash value component that grows over time and can be borrowed against. It may be a good option for individuals looking for permanent coverage, estate planning benefits, or a way to leave a financial legacy.
2. How is whole life insurance different from term life insurance?
Whole life insurance provides lifelong coverage and builds cash value, while term life insurance only lasts for a set number of years and does not accumulate cash value. Because of this, whole life insurance is generally more expensive than term life insurance, with premiums depending on your age, health, coverage amount, and insurer.
3. Can I withdraw or borrow money from my whole life insurance policy?
Yes, you can take out a loan or withdraw money from the policy’s cash value. However, unpaid loans may reduce the death benefit.
4. What can whole life insurance be used to cover?
Whole life insurance can serve multiple purposes beyond basic financial protection. It can provide a safety net for dependents, leave an inheritance or financial legacy, and pay off debts, including estate taxes. Additionally, it can help fund a business succession plan and supplement retirement savings through the growth of its cash value over time.

Choosing the Best Life Insurance Company

Before diving into purchasing life insurance, it’s vital to understand what features to look for when comparing the best life insurance companies. Life insurance needs vary, and the top life insurance companies offer flexible options to suit every individual's situation. Many providers also offer customizable policies with added benefits called “riders,” allowing you to further tailor your coverage.

Learn more: [Explore the Top Life Insurance Companies →]

Types of Life Insurance

If you’ve ever wondered, “What is life insurance?” — you’re not alone. Life insurance ensures that your spouse, children, or other dependents are financially protected if you pass away.

There are two main types of life insurance offered by leading life insurance companies: Whole Life and Term Life.

  • Term Life Insurance provides coverage for a specific period, such as 10, 20, or 30 years, typically at a guaranteed rate.

  • Whole Life Insurance has higher premiums but covers you for your entire life — or until age 120 — whichever comes first.

The best life insurance companies and whole life insurance companies will help you decide which policy aligns best with your long-term financial goals.

What is Whole Life Insurance?

Whole life insurance, a form of permanent life insurance, provides coverage for your entire lifetime. The policy guarantees a payout to your beneficiaries and also builds cash value over time.

Premiums for whole life plans are fixed and determined by your age at the time of application. While typically more expensive than term life premiums, whole life policies offer several advantages, including cash value growth and financial stability over decades.

When comparing whole life insurance companies, it's essential to consider the policy's cash value benefits, dividends, and flexibility. The best whole life insurance companies often offer competitive dividend payouts and strong financial ratings.

Many established providers on the list of the best whole life insurance companies 2025 also offer extra riders and living benefits, making their policies even more valuable for long-term planning.

Common Types of Whole Life Insurance:

  • Traditional Whole Life: Level premiums and death benefits throughout your lifetime.

  • Universal (Adjustable) Life: Flexible premiums and death benefits, plus a cash-value savings component.

  • Indexed Universal Life (IUL): Cash value tied to an equity index (e.g., S&P 500), offering market-driven growth potential.

  • Variable Life: Cash value invested in mutual funds, stocks, and bonds, offering higher potential returns (and higher risk).

Choosing from the best whole life insurance companies ensures that your policy offers both financial security and opportunities for asset growth.

Who Benefits Most from Whole Life Insurance?

Whole life policies are ideal for:

  • Young, healthy individuals looking for lifetime protection.

  • Seniors who want stable coverage that builds cash value over time — the whole life insurance companies for seniors specialize in plans tailored to retirees.

  • Individuals seeking to create an inheritance or fund specific legacy goals like estate planning or college tuition.

  • People wanting access to cash value savings during retirement.

Top whole life insurance companies often provide specialized products that cater to each of these goals.

Don’t Just Rely on Group or Employer Life Insurance

While employer-provided life insurance is a great benefit, it’s often insufficient for protecting your family’s future. Basic company life insurance plans are usually tied to your job — meaning you may lose coverage when changing jobs unless you pay high premiums to convert it.

To fill in any coverage gaps, consider purchasing an individual policy through one of the top life insurance companies or whole life insurance companies offering flexible, portable plans.

How Much Life Insurance Coverage Do You Need?

When deciding how much coverage to purchase, consider:

  • Duration of Coverage: New families often need protection for at least 20 years.

  • Affordability: Find a balance between coverage amount and a monthly premium that fits your budget.

  • Family Needs: Ensure your loved ones are financially secure if something happens to you today.

Choosing a policy from the best life insurance companies — or more specifically, from the best whole life insurance companies — ensures that your family's financial future is protected.

Understanding Underwriting

Applying for a life insurance policy usually involves an underwriting process. Many life insurance companies and whole life insurance companies require medical exams or health questionnaires to properly assess your eligibility and premium rate.

Though it can seem tedious, thorough underwriting ensures that you receive the most competitive rates based on your personal risk factors.

Find the Best Life Insurance Company for You

Getting the right life insurance policy can provide priceless peace of mind.
 Take the time to compare the best life insurance companies and whole life insurance companies — especially the best whole life insurance companies 2025 — to find the plan that fits your needs and future goals.

Start comparing quotes today to discover which top life insurance company or whole life insurance company for seniors can offer you the protection and financial stability you and your family deserve.


* Rate based on female, age 50, $5,000 in coverage

** The total amount of all AGL Guaranteed Issue Whole Life Insurance policies on any person cannot exceed $25,000 in the aggregate.