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Last updatedOctober 2025

Best Universal Life Insurance 2025

Get covered for the rest of your life.

Protect your family from unforeseen financial burdens with one of these top universal life insurance companies.

Reviewed by
Holly Johnson
Finance and Insurance Expert
Holly Johnson is a money and insurance expert who has covered personal finance, credit cards and insurance for over a decade. She is passionate about explaining the ins and outs of financial products to consumers, and is the co-author of "Zero Down Your Debt: Reclaim Your Income and Build a Life You’ll Love." She lives in Indiana with her husband and children.
Finance and Insurance Expert
Whole Life
Whole Life
Final Expense
Final Expense
Universal life
Universal life
Age
How old are you?
1
Fast Application
amplify logo image
9.6
BestMoneyscore
Popularity
Based on visits in the past 7 days
10.0
Brand Reputation
Based on web trends
8.9
Features & Benefits
Based on our editorial reviews
9.4

Amplify Life Insurance

Protect & grow your cash value with an IUL
Grow cash value you can use while you're alive
Grow up to 12% per year with a 0% floor
Amplify rated 4.8/5 stars on Trustpilot
Protect your family with up to $5 million

2,926 peoplevisited this site this week

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2
ethos-whole-life logo image
8.8
BestMoneyscore
Popularity
Based on visits in the past 7 days
9.0
Brand Reputation
Based on web trends
8.0
Features & Benefits
Based on our editorial reviews
9.0

Ethos

Permanent life insurance with cash value growth
Tax-advantaged + safe from market downturns
Instant approval up to $1M
No medical exams, just online health questions
Build financial security and generational wealth
Read Review
3
corebridge-universal-life-insurance logo image
8.2
BestMoneyscore
Popularity
Based on visits in the past 7 days
7.5
Brand Reputation
Based on web trends
8.5
Features & Benefits
Based on our editorial reviews
9.4

Corebridge Direct

Universal life insurance that provides peace of mind for life
Reliable coverage that builds cash value
Dependable lifetime protection for your family
A trusted partner in life protection
Request a free, personalized quote
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8,825 visitors

connected with an insurer this week

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BestMoney Total Score
Our product scores consist of a combination of the following 3 components:
Popularity
BestMoney measures user engagement based on the number of clicks each listed brand received in the past 7 days. The number of clicks to each brand will be measured against other brands listed in the same query. Therefore, the higher the share of clicks a brand receives in any specific query, the higher the Click Trend Score. BestMoney accepts advertising compensation from companies, which impacts their (and/or their products’) position, and in some cases, may also affect their Click Trend Score.
Brand Reputation
Semrush is a trusted and comprehensive tool that offers insights about online visibility and performance. The BestMoney Total Score will consist of the brand's reputation from Semrush. The brand reputation is based on Semrush's analysis of clickstream data, which includes user behavior, search patterns, and engagement, to accurately measure each brand's prominence, credibility, and trustworthiness. If a brand does not have a Semrush score, the BestMoney Total Score will be based solely on the Click Trend Score and Products & Features Score (read below).
Features & Benefits
BestMoney’s editorial team researches and reviews financial products based on factors such as: range of products and services offered, ease-of-use, online accessibility, customer service, special awards, and more. Each brand is then given a score based on the offerings in each parameter. The specific parameters which we use to evaluate the score of each product can be found on its review page.
Editorial Reviews
Amplify Life Insurance
Amplify Life Insurance
Read Review
View all reviews
Most Popular On BestMoney
amplify logo image
9.6
BestMoneyscore
Popularity
Based on visits in the past 7 days
10.0
Brand Reputation
Based on web trends
8.9
Features & Benefits
Based on our editorial reviews
9.4

Amplify Life Insurance

Protect & grow your cash value with an IUL
Grow cash value you can use while you're alive
Grow up to 12% per year with a 0% floor
Amplify rated 4.8/5 stars on Trustpilot
Protect your family with up to $5 million

2,926 peoplevisited this site this week

VIEW RATES
Read Review
FAQ
1. What is whole life insurance and who should consider it?
Whole life insurance is a type of permanent life insurance that lasts your entire life. It includes a cash value component that grows over time and can be borrowed against. It may be a good option for individuals looking for permanent coverage, estate planning benefits, or a way to leave a financial legacy.
2. How is whole life insurance different from term life insurance?
Whole life insurance provides lifelong coverage and builds cash value, while term life insurance only lasts for a set number of years and does not accumulate cash value. Because of this, whole life insurance is generally more expensive than term life insurance, with premiums depending on your age, health, coverage amount, and insurer.
3. Can I withdraw or borrow money from my whole life insurance policy?
Yes, you can take out a loan or withdraw money from the policy’s cash value. However, unpaid loans may reduce the death benefit.
4. What can whole life insurance be used to cover?
Whole life insurance can serve multiple purposes beyond basic financial protection. It can provide a safety net for dependents, leave an inheritance or financial legacy, and pay off debts, including estate taxes. Additionally, it can help fund a business succession plan and supplement retirement savings through the growth of its cash value over time.

What Is Universal Life Insurance?

Universal life insurance is a type of permanent life insurance that combines flexible premiums, adjustable death benefits, and a growing cash value component. Unlike term life, a universal life insurance policy provides lifetime coverage and is often used for long-term financial planning or estate strategies.

What Are the Key Features of a Universal Life Insurance Policy?

A universal life insurance policy offers:

  • Flexible Premiums: Adjust your payments as your income or needs change
  • Adjustable Death Benefit: Increase or decrease the death benefit as life circumstances evolve
  • Cash Value Accumulation: Build savings within the policy over time
  • Lifelong Coverage: Maintain coverage as long as premiums are adequately funded

What Types of Universal Life Insurance Are Available?

There are several forms of universal life insurance:

  • Traditional Universal Life: Offers stable growth based on interest rates
  • Indexed Universal Life Insurance (IUL): Links cash value to a market index such as the S&P 500, providing growth potential with downside protection
  • Variable Universal Life: Allows investment of cash value into sub-accounts, offering higher growth with higher risk

Each type supports different goals—indexed universal life insurance tends to be popular for balance and flexibility.

What Is an IUL and How Does It Work?

An IUL, or indexed universal life insurance, ties cash value growth to a specific index, often the S&P 500. It allows policyholders to benefit from market performance while maintaining principal protection through a guaranteed minimum interest rate.

  • IUL policies have contribution caps and participation rates that affect return
  • Growth is tax-deferred, and funds can be accessed through loans or withdrawals

What Is a Max Funded IUL Strategy?

A max funded IUL involves contributing the highest allowable premium into an IUL policy without triggering IRS limits (such as MEC rules). This strategy is used to:

  • Maximise cash value growth
  • Create tax-free income streams in retirement
  • Increase the internal rate of return on premiums paid

Max funded IUL policies are often used by high-income earners seeking tax-efficient long-term wealth accumulation.

Pros and Cons of Universal Life Insurance

Pros
Cons
Lifetime coverage with flexible termsComplexity may confuse new policyholders
Adjustable premiums and death benefitPotential for lapse if underfunded
Tax-deferred cash value accumulationFees may reduce overall returns
Can support estate planning and retirement incomeIUL and VUL options carry market-related risks

How Universal Life Insurance Supports Long-Term Goals

Universal life insurance can support:

  • Estate Planning: Ensures tax-efficient wealth transfer
  • Retirement Supplementation: Cash value may be accessed to provide income
  • Business Planning: Used for buy-sell agreements or executive bonus plans

Both traditional and indexed universal life insurance policies offer tools to build and protect wealth over time.


* Rate based on female, age 50, $5,000 in coverage

** The total amount of all AGL Guaranteed Issue Whole Life Insurance policies on any person cannot exceed $25,000 in the aggregate.


AI was used in the creation of this content, along with human validation and proofreading.