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Last updatedJuly 2025

Best Universal Life Insurance 2025

Get covered for the rest of your life.

Protect your family from unforeseen financial burdens with one of these top universal life insurance companies.

1
Fast Application
amplify logo image
9.5
BestMoneyscore
Popularity
Based on visits in the past 7 days
10.0
Brand Reputation
Based on web trends
8.9
Features & Benefits
Based on our editorial reviews
9.2

Amplify Life Insurance

Protect & grow your cash value with an IUL
Grow cash value you can use while you're alive
Grow up to 12% per year with a 0% floor
Amplify rated 4.8/5 stars on Trustpilot
Protect your family with up to $5 million

1,018 peoplevisited this site this week

VIEW RATES
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2
ethos-whole-life logo image
8.9
BestMoneyscore
Popularity
Based on visits in the past 7 days
9.0
Brand Reputation
Based on web trends
8.0
Features & Benefits
Based on our editorial reviews
9.6

Ethos

Permanent life insurance with cash value growth
Tax-advantaged + safe from market downturns
Instant approval up to $1M
No medical exams, just online health questions
Build financial security and generational wealth
Read Review
3
corebridge-universal-life-insurance logo image
8.2
BestMoneyscore
Popularity
Based on visits in the past 7 days
7.5
Brand Reputation
Based on web trends
8.4
Features & Benefits
Based on our editorial reviews
9.2

Corebridge Direct

Universal life insurance that provides peace of mind for life
Reliable coverage that builds cash value
Dependable lifetime protection for your family
A trusted partner in life protection
Request a free, personalized quote
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10,348 visitors

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BestMoney Total Score
Our product scores consist of a combination of the following 3 components:
Popularity
BestMoney measures user engagement based on the number of clicks each listed brand received in the past 7 days. The number of clicks to each brand will be measured against other brands listed in the same query. Therefore, the higher the share of clicks a brand receives in any specific query, the higher the Click Trend Score. BestMoney accepts advertising compensation from companies, which impacts their (and/or their products’) position, and in some cases, may also affect their Click Trend Score.
Brand Reputation
Semrush is a trusted and comprehensive tool that offers insights about online visibility and performance. The BestMoney Total Score will consist of the brand's reputation from Semrush. The brand reputation is based on Semrush's analysis of clickstream data, which includes user behavior, search patterns, and engagement, to accurately measure each brand's prominence, credibility, and trustworthiness. If a brand does not have a Semrush score, the BestMoney Total Score will be based solely on the Click Trend Score and Products & Features Score (read below).
Features & Benefits
BestMoney’s editorial team researches and reviews financial products based on factors such as: range of products and services offered, ease-of-use, online accessibility, customer service, special awards, and more. Each brand is then given a score based on the offerings in each parameter. The specific parameters which we use to evaluate the score of each product can be found on its review page.
Editorial Reviews
Amplify Life Insurance
Amplify Life Insurance
Read Review
View all reviews
Most Popular On BestMoney
amplify logo image
9.5
BestMoneyscore
Popularity
Based on visits in the past 7 days
10.0
Brand Reputation
Based on web trends
8.9
Features & Benefits
Based on our editorial reviews
9.2

Amplify Life Insurance

Protect & grow your cash value with an IUL
Grow cash value you can use while you're alive
Grow up to 12% per year with a 0% floor
Amplify rated 4.8/5 stars on Trustpilot
Protect your family with up to $5 million

1,018 peoplevisited this site this week

VIEW RATES
Read Review
FAQ
1. What is whole life insurance and who should consider it?
Whole life insurance is a type of permanent life insurance that lasts your entire life. It includes a cash value component that grows over time and can be borrowed against. It may be a good option for individuals looking for permanent coverage, estate planning benefits, or a way to leave a financial legacy.
2. How is whole life insurance different from term life insurance?
Whole life insurance provides lifelong coverage and builds cash value, while term life insurance only lasts for a set number of years and does not accumulate cash value. Because of this, whole life insurance is generally more expensive than term life insurance, with premiums depending on your age, health, coverage amount, and insurer.
3. Can I withdraw or borrow money from my whole life insurance policy?
Yes, you can take out a loan or withdraw money from the policy’s cash value. However, unpaid loans may reduce the death benefit.
4. What can whole life insurance be used to cover?
Whole life insurance can serve multiple purposes beyond basic financial protection. It can provide a safety net for dependents, leave an inheritance or financial legacy, and pay off debts, including estate taxes. Additionally, it can help fund a business succession plan and supplement retirement savings through the growth of its cash value over time.

Choosing the Best Life Insurance Company

Before purchasing life insurance, it’s crucial to know which features to look for when comparing the best life insurance companies. Whether you're focused on flexible coverage or long-term financial growth, understanding the types of policies available — such as a universal life insurance policy — can help you make an informed decision.

Learn more about the top life insurance companies and how to compare universal life insurance options.

Types of Life Insurance

Life insurance ensures that your loved ones are financially protected when you're gone. It's designed to support dependents such as your spouse, children, or other family members.

There are two main categories of life insurance:

  • Term Life Insurance: Offers coverage for a fixed time (10, 20, or 30 years) at a guaranteed rate.

  • Whole and Universal Life Insurance: Provides lifetime protection, often with a savings or investment component.

Universal life insurance is increasingly popular among people seeking flexibility, investment potential, and lifelong security — especially those using tools like a universal life insurance cost calculator to budget intelligently.

What is Whole Life Insurance?

Whole life insurance is a form of permanent coverage that pays a guaranteed death benefit and builds cash value over time. It's great for people who want fixed premiums and predictable benefits. However, for those seeking more control over premiums and investments, a universal life insurance policy may be more appropriate.

Understanding Universal Life Insurance

A universal life insurance policy offers flexibility in premium payments and death benefits. It also builds cash value that can be used during your lifetime. Unlike whole life insurance, you can adjust how much and when you pay, making it easier to align with your financial situation.

Many people start with a universal life insurance cost calculator to estimate how their age, coverage amount, and payment schedule will affect overall premiums and value growth.

This type of policy is especially appealing for individuals looking for affordable universal life insurance that can adapt over time.

Types of Universal Life Insurance

Here’s a breakdown of the most common variations:


Permanent Universal Life Insurance

These policies offer lifelong coverage with the flexibility to increase or decrease premiums and coverage amounts. A portion of your premium builds tax-deferred cash value, which you can borrow against or withdraw later.

Indexed Universal Life (IUL)

An IUL policy links cash value growth to the performance of a stock index (e.g., S&P 500), allowing you to benefit from market upswings without the full downside risk. This type of permanent universal life insurance is great for those who want both protection and market-linked growth potential.

Variable Universal Life Insurance

These policies allow you to invest your cash value in mutual funds and other market-based vehicles. While this approach carries more risk, it also offers greater earning potential. Variable universal life insurance is suited for those with an appetite for market-based returns and a long investment horizon.

When you compare universal life insurance options, look closely at the investment options, caps, fees, and minimum guaranteed returns.

Why Choose a Universal Life Insurance Policy?

Universal life insurance provides a range of benefits:

  • Flexibility: Adjust your premiums and coverage as your financial needs change.

  • Cash Value Accumulation: Grow wealth inside the policy on a tax-deferred basis.

  • Lifetime Coverage: As long as premiums are paid, coverage does not expire.

  • Control: Choose how to use your policy's cash value — from retirement income to emergency funds.

For budget-conscious shoppers, there are also affordable universal life insurance options with simplified underwriting or no medical exam.

Who Benefits Most from Universal Life Insurance?

A universal life insurance policy can be ideal for:

  • Individuals who want long-term coverage with the ability to modify their plan over time

  • Families looking to build wealth while maintaining protection

  • Business owners and estate planners managing long-term financial strategies

  • Anyone using a universal life insurance cost calculator to forecast policy performance and affordability

Whether you're early in your career or approaching retirement, the flexibility of universal life makes it worth considering.

Don’t Rely Solely on Employer Coverage

While employer-provided life insurance is a great benefit, it's often not portable or sufficient for long-term needs. Individual coverage — such as a universal life insurance policy — ensures you're covered regardless of job changes and can be tailored to match your evolving financial goals.

How Much Coverage Do You Need?

Ask yourself:

  • How much will your family need to replace your income?

  • What debts, education costs, or retirement gaps must be addressed?

  • How much can you afford monthly?

Use a universal life insurance cost calculator to estimate realistic premiums and how they align with your long-term strategy. Then compare universal life insurance plans from leading providers to find the best fit.

The Underwriting Process

Universal life policies may require medical exams or detailed health questionnaires. However, some affordable universal life insurance plans are available with simplified or no underwriting — especially useful if you’re older or have health conditions.

Final Thoughts

Choosing the best universal life insurance is about more than just picking a provider — it’s about flexibility, affordability, and long-term financial growth.

We recommend starting with a universal life insurance cost calculator to estimate your coverage needs. Then you can compare universal life insurance policies side by side. Whether you’re considering indexed or variable universal life insurance, the right policy can protect your family while helping you build lasting value.


* Rate based on female, age 50, $5,000 in coverage

** The total amount of all AGL Guaranteed Issue Whole Life Insurance policies on any person cannot exceed $25,000 in the aggregate.