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Priority Gold Review

Priority Gold
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Kale Havervold
Feb. 29, 2024
4 min read
Kale Havervold
Priority Gold Summary
Priority Gold is an American precious metals dealer that was founded in 2001 and has developed a good reputation over the years. It offers gold and silver, as well as a precious metals individual retirement account (IRA). There’s a straightforward process for opening an IRA, and Priority Gold has knowledgeable staff to assist you throughout your journey. It also offers a host of helpful online resources, including a blog, glossary, and guides.


  • Knowledgeable staff and great customer care
  • A positive reputation in the industry
  • Free shipping and insurance


  • No gold bars for sale, only coins
  • No fees displayed on the website

Priority Gold at a glance

Editorial score

Years in Business

22+ years

Minimum IRA Investment



Gold coins, silver coins and bars, precious metals IRA

Customer Service

Phone and email support; phone hours are 8 a.m. to 6 p.m. CST, Monday through Friday

Online Experience

Helpful price charts, brief guide on opening precious metals IRAs, comprehensive learning resources

Priority Gold at a Glance

Years in business
22 (began operating in late 2001)
Minimum IRA investment
Fees$125 annual fee
Services offered
Gold coins, silver coins and bars, precious metals IRA
Suitable for
People who want to buy or sell precious metals or diversify their retirement portfolio with gold and silver
Online experience
Helpful price charts, brief guide on opening precious metals IRAs, comprehensive learning resources
Customer service
Phone and email support; phone hours are 8 a.m. to 6 p.m. CST, Monday through Friday


Priority Gold has decades of experience as a precious metals dealer and maintains an A+ rating with the Better Business Bureau (BBB). It also has a AAA rating with the Business Consumer Alliance. The company is headquartered in Dallas, Texas, and is a partner of the Texas Rangers Major League Baseball (MLB) team.

It sells a variety of gold and silver products and lets you open a precious metals IRA in only a few steps. Transitioning your traditional investments into precious metals is also easy.

Priority Gold provides free shipping, insurance, and reliable custodial services to keep your investments safe. It features experienced and friendly staff to help you develop a portfolio that matches your needs.

Suitable for?

Priority Gold is best suited for people looking to diversify their portfolio and add precious metals investments in their IRAs. It’s suitable for customers with a relatively limited budget, as the minimum investment is only $10,000.

The company is also great for people who want to learn more about investing in precious metals. Priority Gold focuses on educating customers about the benefits of investing in these assets, not just selling products.

It’s a good choice for consumers looking to sell gold and silver, too, as it offers multiple options to cash out your investment. These options include sale on the open market, consignment, and immediate liquidation.

Terms and Fees

The company doesn’t publicly display its IRA fees, but a quick phone call revealed that the account has a $125 annual fee. Its website says that it covers your IRA fees for the first year, too.

Also, if you roll over $50,000 or more of your IRA account into precious metals with Priority Gold, the company pays your storage and administrative fees for the first year. Priority Gold also offers free shipping and insurance on purchases.

Annual IRA feesShipping and insurance fee
Minimum investment

How It Works

Priority Gold has a clear, straightforward four-step process to get started. You have to open an account over the phone as there’s no way to do it online. The steps for opening an account are:

  1. Provide your personal information, such as name, email, phone number, and Social Security number.
  2. Designate your beneficiary. This designee is the individual who will get the account assets if you pass away. You can choose one beneficiary or multiple beneficiaries.
  3. Determine how you’re going to fund your account. It could be with cash, transferring assets from a different investment account, or an IRA rollover.
  4. Receive transfer instructions from the company.

Once the account is funded, you can purchase gold and silver that meet IRS requirements for your precious metals IRA account. To satisfy IRS requirements, gold has to be 99.5% pure, and silver needs 99.9% purity.

You can speak with a Priority Gold IRA specialist if you want detailed instructions or additional assistance throughout the process. They also offer services like a free metal evaluation and portfolio review.

Keep in mind that if you buy gold or silver in your IRA, you need to store it with an approved custodian and can’t keep it at home or own it directly. Priority Gold has you covered here as it partners with Preferred Trust Company.

Founded in 2007, Preferred Trust Company provides custodial and administrative services for precious metal investments. It abides by IRS rules, guidelines, and regulations. So, while you may not hold the gold in your IRA in your hand, you can rest assured that it’s stored properly.

Help & Support

Priority Gold offers support over the phone at 888-506-6439 or via email at info@prioritygold.com. Phone call hours are 8 a.m. to 6 p.m. CST, Monday to Friday. 

You can also fill out an online form to contact the company. It’s easy to get support, as I was able to get connected over the phone in less than a minute.

The company website features a variety of helpful resources, including a glossary, a blog, precious metals price charts, investment info links, guides, and more.


Is the company legitimate?

Priority Gold is a reputable precious metals dealer. It has decades of experience in the space and holds an A+ rating with the BBB. The company also has a AAA rating from the Business Consumer Alliance.

Am I buying physical gold or paper gold when I purchase from Priority Gold?

While some companies sell paper gold (an asset that mimics the price of gold but isn’t real gold), you buy physical gold and silver when working with Priority Gold. However, you may never see the gold or silver itself if you store it with an approved custodian.

What precious metals does Priority Gold offer?

Priority Gold currently offers gold in the form of coins and silver in the form of bars and coins. Unfortunately, it doesn’t sell platinum or palladium.


Priority Gold is a solid choice for investors looking to buy gold and silver and people wanting to open a precious metals IRA. The company has years of experience and an A+ rating from the BBB. It offers great customer care and sells a variety of products, with free shipping and insurance included.

The company also looks to educate investors through its helpful online resources and knowledgeable staff.


This review was created using original reporting and information from the Priority Gold website.

Kale Havervold
Written by
Kale Havervold
Kale Haverold is a freelance writer with over 5 years of experience crafting articles about credit cards, loans, debt, and a raft of other personal finance topics. His work has been featured on Top10.com, BestMoney, Yahoo, Hardbacon, and Loans Canada. Kale’s easy-to-digest, research-driven articles stem from his passion to share knowledge that helps readers make informed financial decisions.
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