Eliana Sagarin
Jan. 11, 20211 min read
Establishing consumer trust is essential to both nurturing prospective customers and growing your market share.
By integrating TrustPilot star ratings on our BestMoney comparison charts as well as real user reviews on product review pages, we saw a 6% improvement on overall site performance - meaning more clicks, conversions, and higher ROI for our partners.
The impact of user reviews
- 94% of online purchases are made on products with a 4 or 5-star user rating
- 87% of clicks on BestMoney’s financial services charts go to 4 or 5-star rated brands
- 92% of fintech startups and scale-ups believe user reviews are important to converting prospects into customers
- 79% of consumers trust online reviews more than they trust recommendations from a friend or family member
- 4.2-4.5 star reviews are perceived as a more trustworthy score by consumers rather than a perfect 5
How to raise your company's score:
Improving your TrustPilot score will help drive more conversions and build positive brand awareness. Here’s what you can do:
- Today: Encourage user feedback at the moment of purchase by including a link to your TrustPilot profile in confirmation emails
- Tomorrow: Let your customers leave reviews by embedding the TrustBox widget onto your company’s homepage
- This month: Tackle user pain points and watch your TrustPilot score improve by leveraging TrustPilot Insights Tool