How to Build Consumer Trust in Fintech

By integrating TrustPilot star ratings on our BestMoney comparison charts as well as real user reviews on product review pages, we saw a 6% improvement on overall site performance - meaning more clicks, conversions, and higher ROI for our partners.

The impact of user reviews

• 94% of online purchases are made on products with a 4 or 5-star user rating
• 87% of clicks on BestMoney’s financial services charts go to 4 or 5-star rated brands
• 92% of fintech startups and scale-ups believe user reviews are important to converting prospects into customers
• 79% of consumers trust online reviews more than they trust recommendations from a friend or family member
• 4.2-4.5 star reviews are perceived as a more trustworthy score by consumers rather than a perfect 5

How to raise your company's score:

Improving your TrustPilot score will help drive more conversions and build positive brand awareness. Here’s what you can do:

• Today: Encourage user feedback at the moment of purchase by including a link to your TrustPilot profile in confirmation emails
• Tomorrow: Let your customers leave reviews by embedding the TrustBox widget onto your company’s homepage
• This month: Tackle user pain points and watch your TrustPilot score improve by leveraging TrustPilot Insights Tool